Biographies - tell your story and why and how the amazing company you created came to be
Everyone loves a good story. Look at the immeasurable success of films and books written about how someone or something came to be. People want to know success is possible and equally important, they want to know HOW that someone achieved his/her success, or built his/her own company.
In this way, BIOGRAPHIES are the ULTIMATE factor that influences whether or not a prospective customer will choose to do business with your company! This is your chance to tell your personal story and have total control over what is said.
WHAT ARE THEY?
Simply put, BIOGRAPHIES are the story of how your company came to be. They can include Articles on the history of your company and the people who make it up.
Showcase important figures in your company, or focus on the evolution of your business as a whole. Include whatever details help show prospects why you are different, and better, than your competitors.
Don’t be afraid to add personal anecdotes or a special story that demonstrates your unique brand of humor or humility. Talk about the obstacles you faced along the way. Customers respect hard- won success and are more likely to want to work with you if they feel you are trustworthy and relatable to them.
HOW DO YOU USE THEM?
Include BIOGRAPHIES with other sales materials to give customers a clear idea of who they are doing business with! Show both WHO you are and WHAT you offer and you will increase your customer base Dramatically!
BIOGRAPHIES are Adaptable to About Us pages, Contact Us pages, Newsletters, and Company Brand.
Be as creative as you like and consider including some charming “insider” stories or words that make your prospective customers feel they will be a part of your team if they do business with you. Make them feel welcome, safe and secure with your company.
WHY THEY MATTER:
BIOGRAPHIES build trust and credibility with your clients. In an advertising campaign, how a customer FEELS about you is just as important as what it is you are selling!
Make customers feel they cannot possibly do business with anyone else. Speak to their character and relate to them on a personal level. If you treat your customers as partners in your success they will remain loyal to you, and the results will be nothing short of amazing for your company!
In this way, BIOGRAPHIES are the ULTIMATE factor that influences whether or not a prospective customer will choose to do business with your company! This is your chance to tell your personal story and have total control over what is said.
WHAT ARE THEY?
Simply put, BIOGRAPHIES are the story of how your company came to be. They can include Articles on the history of your company and the people who make it up.
Showcase important figures in your company, or focus on the evolution of your business as a whole. Include whatever details help show prospects why you are different, and better, than your competitors.
Don’t be afraid to add personal anecdotes or a special story that demonstrates your unique brand of humor or humility. Talk about the obstacles you faced along the way. Customers respect hard- won success and are more likely to want to work with you if they feel you are trustworthy and relatable to them.
HOW DO YOU USE THEM?
Include BIOGRAPHIES with other sales materials to give customers a clear idea of who they are doing business with! Show both WHO you are and WHAT you offer and you will increase your customer base Dramatically!
BIOGRAPHIES are Adaptable to About Us pages, Contact Us pages, Newsletters, and Company Brand.
Be as creative as you like and consider including some charming “insider” stories or words that make your prospective customers feel they will be a part of your team if they do business with you. Make them feel welcome, safe and secure with your company.
WHY THEY MATTER:
BIOGRAPHIES build trust and credibility with your clients. In an advertising campaign, how a customer FEELS about you is just as important as what it is you are selling!
Make customers feel they cannot possibly do business with anyone else. Speak to their character and relate to them on a personal level. If you treat your customers as partners in your success they will remain loyal to you, and the results will be nothing short of amazing for your company!
