The Before: Web Copy
- Designed to meet your Web Content Needs (Website, Email, and Landing Pages)
Website Material
- Specifically designed to bring your online leads to conversion
Long Copy Landing Page – Essentially an online sales letter designed to sell a product (newsletter, e-book, or conference) directly.
Amounts to 4 to 8 page Sales Letter.
Short Copy Landing Page – simple landing page for a product or offer. (I.E. white papers, software demos, and other inquiry fulfillment.)
Transaction Page – short online form for product purchase or to request more information about product and service
Long Copy Email – sells a product directly and designed to drive customer to Short Copy Landing Page or Transaction Page.
Short Copy Emails – short piece of Dynamite Copy driving recipients to Long Copy Landing Page where they can order the product or to download a free report.
Email Conversion Series – follow-up e-mail messages, sent via auto-responder, designed to convert an inquiry into a sale.
- Specifically designed to bring your online leads to conversion
Long Copy Landing Page – Essentially an online sales letter designed to sell a product (newsletter, e-book, or conference) directly.
Amounts to 4 to 8 page Sales Letter.
- Adaptable from/ into Sales Letter
Short Copy Landing Page – simple landing page for a product or offer. (I.E. white papers, software demos, and other inquiry fulfillment.)
- Amounts to a 1 page magazine ad
- Used to qualify interested customer and add to Email-Serving List
Transaction Page – short online form for product purchase or to request more information about product and service
Long Copy Email – sells a product directly and designed to drive customer to Short Copy Landing Page or Transaction Page.
- Amounts to a 2 to 3 page Sales Letter
- Adaptable from/ into a Sales Letter
Short Copy Emails – short piece of Dynamite Copy driving recipients to Long Copy Landing Page where they can order the product or to download a free report.
- Amounts to ½ to 2 page Sales Letter
- Adaptable from/ into Magazine Ad or Sales Letter
Email Conversion Series – follow-up e-mail messages, sent via auto-responder, designed to convert an inquiry into a sale.
- Amounts to 1 sentence to 3 pages
- Combination of Short/Long Copy Emails and Info-Products
