Consumer Awareness Guide - letting customers know the things they need to know
You cannot sell a product unless the consumer is aware of its existence. Most marketers will agree that even a marvelous product cannot be sold unless a need for the product is created in the minds of the consumer. If you have developed a new and innovative product or introduced a new feature to even an old product you need to ensure that the consumer is made aware of its existence. This can be done using a Consumer Awareness Guide.
What is a Consumer Awareness Guide?
A Consumer Awareness Guide is a pamphlet or book that introduces a new product or feature to the consumer. It educates the consumer about the product and its uses. It must create a buzz about the product and ensure that the consumer is curious to learn more about it. The Consumer Awareness Guide should ensure that the consumer yearns for the new product and understands how it will simplify their life or make it more interesting.
For Example:
App Help
Design new apps that help you reach more customers using the latest software platform. This platform can be run on any hardware and helps reduce the time to market for app developers.
Painless Weight Loss
Lose weight painlessly using our new product. Just including this miracle supplement in your diet will help you suppress your appetite while keeping you energized and healthy.
Stress-free Driving
Reduce the stress of driving in crowded downtown areas with the new small car that features computerized parking and navigation help. The new sensors embedded on the fenders of the car ensure that you can parallel park with ease even in tight spaces.
These are just the introductory paragraphs of potential Consumer Awareness Guides.
How should they be used?
You can mail copies of your Consumer Awareness Guides to trade magazines, newspapers, and other media outlets. The information provided can easily be converted into feature stories. Consumer Awareness guides can also be placed in strategic locations where the target consumer is likely to be found. Depending on the product you are selling this could be trade shows, retail outlets, or specialty stores.
Sales people should be aware of all the product information provided in the Consumer Awareness Guide. They can also be handed over to interested customers to help them make up their minds. Consumer Awareness Guides can help you up sell and cross sell as well.
You can also post e-copies of the Consumer Awareness Guide on your website and convert them into white papers and similar products.
Therefore...
Ensure that your new and innovative product receives the publicity it deserves and generates a buzz, create your own individualized Consumer Awareness Guide. Just, fill in the form below to receive a FREE Infoproduct (worth $4.99) that will show you how to write a Consumer Awareness Guide or retain the services of a professional who can create a poignant and remarkable product for you.
What is a Consumer Awareness Guide?
A Consumer Awareness Guide is a pamphlet or book that introduces a new product or feature to the consumer. It educates the consumer about the product and its uses. It must create a buzz about the product and ensure that the consumer is curious to learn more about it. The Consumer Awareness Guide should ensure that the consumer yearns for the new product and understands how it will simplify their life or make it more interesting.
For Example:
App Help
Design new apps that help you reach more customers using the latest software platform. This platform can be run on any hardware and helps reduce the time to market for app developers.
Painless Weight Loss
Lose weight painlessly using our new product. Just including this miracle supplement in your diet will help you suppress your appetite while keeping you energized and healthy.
Stress-free Driving
Reduce the stress of driving in crowded downtown areas with the new small car that features computerized parking and navigation help. The new sensors embedded on the fenders of the car ensure that you can parallel park with ease even in tight spaces.
These are just the introductory paragraphs of potential Consumer Awareness Guides.
How should they be used?
You can mail copies of your Consumer Awareness Guides to trade magazines, newspapers, and other media outlets. The information provided can easily be converted into feature stories. Consumer Awareness guides can also be placed in strategic locations where the target consumer is likely to be found. Depending on the product you are selling this could be trade shows, retail outlets, or specialty stores.
Sales people should be aware of all the product information provided in the Consumer Awareness Guide. They can also be handed over to interested customers to help them make up their minds. Consumer Awareness Guides can help you up sell and cross sell as well.
You can also post e-copies of the Consumer Awareness Guide on your website and convert them into white papers and similar products.
Therefore...
Ensure that your new and innovative product receives the publicity it deserves and generates a buzz, create your own individualized Consumer Awareness Guide. Just, fill in the form below to receive a FREE Infoproduct (worth $4.99) that will show you how to write a Consumer Awareness Guide or retain the services of a professional who can create a poignant and remarkable product for you.
