The During
- Dynamite Copy used to convert a lead or prospect who needs more information on your product and service
Brochures – pamphlet used to give a quick overview of your company, product, or service
Info-products – Informative Reports, Most–Asked Questions Sheet, How-to Guides, and Tips and Tricks Booklets that a customer would be willing to sign-up for and/or pay a small sum of money
Inquiry Packets – Folders of your Dynamite Copy sent to people who are interested and inquire more information about your product and service
Catalogs – booklet of all of your products with a short description with your best selling products spotlighted and you’re Sales highlighted that your customer can order from
Leave-Behinds – Dynamite Copy designed to leave behind with prospects and leads to summarize your sales pitch and products and benefits
Biographies – Articles on the history of your company and the people who make it up
Manuals – Technical Guide with step-by-step directions on how to do something
Break-Downs – Dynamite Copy that explains how processes work from start to finish
Scripts / Speeches – Scripts for videos and radio in all visual-audible formats
- Amounts to about a 600 to 800 words and includes Pictures
- Used to give quick summaries of the most important aspects
- May be used as foundation to build other sales material (Sales Letters, Booklets, etc.)
Info-products – Informative Reports, Most–Asked Questions Sheet, How-to Guides, and Tips and Tricks Booklets that a customer would be willing to sign-up for and/or pay a small sum of money
- Ranges from 5 to 60 pages
- Used to build Email-Serve List by asking for email during sign-up
- Analysis Based Copy from experts that customer can’t get anywhere else
- Positions your Company as Go-to Expert for customers and competitors alike
Inquiry Packets – Folders of your Dynamite Copy sent to people who are interested and inquire more information about your product and service
- Includes your biography, your client list, a Sales Letter, articles about your company, a Case Study, a price list, and a form the prospect can use to order copy by mail.
- Most Comprehensive Package to WOW your customer
Catalogs – booklet of all of your products with a short description with your best selling products spotlighted and you’re Sales highlighted that your customer can order from
- Ranges on product and service inventory
- Most Comprehensive list of what you have to offer
- Adaptable to Website and Product/Service Brochures
Leave-Behinds – Dynamite Copy designed to leave behind with prospects and leads to summarize your sales pitch and products and benefits
- Good for Conferences and Seminars
- Make Exclusive with Codes or Call to special line to emphasize that they attended your events and were pitched to
Biographies – Articles on the history of your company and the people who make it up
- Story of how you came to be
- Include with sales material to give customer an idea of who they are doing business with
- Creates credibility and trust
- Adaptable to About Us pages, Contact Us Pages, Newsletters, and Company Brand
Manuals – Technical Guide with step-by-step directions on how to do something
- Technical Directions, Troubleshooting, etc.
- Product Manuals, Employee Manuals, and Service Manuals
Break-Downs – Dynamite Copy that explains how processes work from start to finish
- Podcasts, Commercials, Radio Ads, YouTube Videos
- Adaptable into hard Dynamite Copy
- Includes Graphs, Tables, and Hard Data
- Includes scientific and technical writing
- Adaptable into Marketing Material as you can Invent-A-Word on your processes and make them a part of your brand
Scripts / Speeches – Scripts for videos and radio in all visual-audible formats
- Podcasts, Commercials, Radio Ads, YouTube Videos
- Adaptable into hard Dynamite Copy
