Referral Sheets - unleash the power of your customers
The MOST effective ADVERTISING, is ironically, the LEAST expensive.
This is the Power of Word of Mouth.
And the best word of mouth advertising is when your customer receives your Five-Star Service and share their experience with their family and friends.
Jeff Bezos, CEO of Amazon, said it well; “If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.”
Thus, customer referrals are key to marketing your business; it is very life blood of what will make you successful.
In that vein, Referral Sheets are a great way to give customers an easy way to bring it up, and even reward them for it. Letting them know just how to make their referrals.
What is a Referral Sheet?
If you understand the Power of Exponents, then you understand the Power of Referrals. Because if two people talk about your service and they tell two people, and they tell two people. You will quickly have more customers than you will know what to do with.
This is the value of giving customers the privilege of referring your business.
And a Referral Sheet gives customers that ability and the can even educate methods of sharing their experiences and bring in more referrals.
For example:
· It should answer two important questions;
o “What do you do?”
o “Why you?”
· Tell how your referral program works
· Best practices to refer your business
· Give instructions on how to give your business online reviews on sites like Angie’s List and Yelp.
· And act as a reminder of the value your business imparted on their lives.
How do you use Referral Sheets?
Referral sheets should be a major component of your total marketing plan used via Direct Mail, within your Brochures, Info-products, Invoices, and at the Back-end of your transactions with clients. With strategically placement on your business’s Web page, Facebook, as well as a part of your company’s print and online newsletters and email campaigns.
Build your Referral Sheets with incentives, to gamifying it. Gamification gives your customers rewards –points, gifts, coupons and/or cash– for each referral that brings about a customer conversion/sale. If a point system is used, you can give them a cash value for a number of their points (like 100 points = $1).
With these techniques, you can quickly increase your referrals by 100%.
And if turned into an ongoing practice, you can quickly build your business organically with people who care not only for your service, but your business overall.
Just remember, asking for referrals is the rule, not an exception, and should be done regularly. Your referral program should be highlighted during your initial customer interaction, after/during each additional experience with this customer and requested when you know for a fact that they are satisfied.
Therefore …
For your company’s personalized Referral Sheet that presents a written expression of who you are, what you do and why you offer it …
Please fill in the information requested below to receive your free Info-product on writing your own Referral Sheets (a $4.99 value) or you may hire a professional who has been writing them for years.
This is the Power of Word of Mouth.
And the best word of mouth advertising is when your customer receives your Five-Star Service and share their experience with their family and friends.
Jeff Bezos, CEO of Amazon, said it well; “If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.”
Thus, customer referrals are key to marketing your business; it is very life blood of what will make you successful.
In that vein, Referral Sheets are a great way to give customers an easy way to bring it up, and even reward them for it. Letting them know just how to make their referrals.
What is a Referral Sheet?
If you understand the Power of Exponents, then you understand the Power of Referrals. Because if two people talk about your service and they tell two people, and they tell two people. You will quickly have more customers than you will know what to do with.
This is the value of giving customers the privilege of referring your business.
And a Referral Sheet gives customers that ability and the can even educate methods of sharing their experiences and bring in more referrals.
For example:
· It should answer two important questions;
o “What do you do?”
o “Why you?”
· Tell how your referral program works
· Best practices to refer your business
· Give instructions on how to give your business online reviews on sites like Angie’s List and Yelp.
· And act as a reminder of the value your business imparted on their lives.
How do you use Referral Sheets?
Referral sheets should be a major component of your total marketing plan used via Direct Mail, within your Brochures, Info-products, Invoices, and at the Back-end of your transactions with clients. With strategically placement on your business’s Web page, Facebook, as well as a part of your company’s print and online newsletters and email campaigns.
Build your Referral Sheets with incentives, to gamifying it. Gamification gives your customers rewards –points, gifts, coupons and/or cash– for each referral that brings about a customer conversion/sale. If a point system is used, you can give them a cash value for a number of their points (like 100 points = $1).
With these techniques, you can quickly increase your referrals by 100%.
And if turned into an ongoing practice, you can quickly build your business organically with people who care not only for your service, but your business overall.
Just remember, asking for referrals is the rule, not an exception, and should be done regularly. Your referral program should be highlighted during your initial customer interaction, after/during each additional experience with this customer and requested when you know for a fact that they are satisfied.
Therefore …
For your company’s personalized Referral Sheet that presents a written expression of who you are, what you do and why you offer it …
Please fill in the information requested below to receive your free Info-product on writing your own Referral Sheets (a $4.99 value) or you may hire a professional who has been writing them for years.
