White Papers - showing your expertise as the top in your industry
Everyone likes to be in the loop; whether with friends, family, or their favorite companies or brand names.
But, how do you as a business get important information to people? How do you communicate with your customers and partners? One of the best and most personal ways is a White Paper. It would be crazy to leave this document out of your arsenal.
So what is a White Paper?
White papers are long-form content designed to promote your business and its function to customers; they are marketing through education. White papers are built on facts and logical arguments to bolster your company, telling your audience all the positive points of your company while backing them up with statistics. A white paper will outline exactly why a prospective investor in your company wants to give you their resources.
Examples include:
Sales Pitch: Our factory has produced over 200,000 parts this month and we have provided only 12 hours of overtime to our floor workers. We have maximized production and resources in an attempt to convince you that we can provide the necessary parts to take your company on as a customer.
Customer “Hunt”: Looking for the world’s best catering service? We have catered over 2,000 events in the past year and have charged as little as $150 per event. We would love to cater your event, too!
Well, how do you use White Papers?
White papers can be used in a variety of ways, one of the most common being Website Content for customers seeking detailed information about your company or business. These will quench any knowledge-thirsty consumers.
Using white papers as Lead Generation by having customers sign up for the information is also a great way to resource the valuable information you’ve compiled. You could also hand these pieces out at meetings or conferences in the same manner.
Marketing Campaigns are also strengthened by the use of white papers, giving the public valuable information about your company or franchise that will lead them hungry for your abilities and expertise.
Therefore…
For your own customized white papers that contain valuable information about what YOU do, how YOU do it, and why YOU are the best at what you do…
Please, fill in below and receive a free Infoproduct on writing your white paper ($4.99 value) or hire a writing professional who has been writing them for years.
But, how do you as a business get important information to people? How do you communicate with your customers and partners? One of the best and most personal ways is a White Paper. It would be crazy to leave this document out of your arsenal.
So what is a White Paper?
White papers are long-form content designed to promote your business and its function to customers; they are marketing through education. White papers are built on facts and logical arguments to bolster your company, telling your audience all the positive points of your company while backing them up with statistics. A white paper will outline exactly why a prospective investor in your company wants to give you their resources.
Examples include:
Sales Pitch: Our factory has produced over 200,000 parts this month and we have provided only 12 hours of overtime to our floor workers. We have maximized production and resources in an attempt to convince you that we can provide the necessary parts to take your company on as a customer.
Customer “Hunt”: Looking for the world’s best catering service? We have catered over 2,000 events in the past year and have charged as little as $150 per event. We would love to cater your event, too!
Well, how do you use White Papers?
White papers can be used in a variety of ways, one of the most common being Website Content for customers seeking detailed information about your company or business. These will quench any knowledge-thirsty consumers.
Using white papers as Lead Generation by having customers sign up for the information is also a great way to resource the valuable information you’ve compiled. You could also hand these pieces out at meetings or conferences in the same manner.
Marketing Campaigns are also strengthened by the use of white papers, giving the public valuable information about your company or franchise that will lead them hungry for your abilities and expertise.
Therefore…
For your own customized white papers that contain valuable information about what YOU do, how YOU do it, and why YOU are the best at what you do…
Please, fill in below and receive a free Infoproduct on writing your white paper ($4.99 value) or hire a writing professional who has been writing them for years.
