The Before: Hard Copy
- Designed for Print Media (mail, handouts, and Newspaper/Magazines)
Sales Letters – Persuasive letters that are used to tell your customer a story of how your product will benefit them so much that they will come to you already sold.
Post Cards – 4x4 cards (may be larger or smaller) that are used to capture attention and promote a special event such as a Sale, Discount Service, or Contest.
Consumer Awareness Guide – piece of Dynamite Copy used to promote unknown and new/complicated products and services by teaching the consumer how they work, how to use it, and how it can affect their lives. Effectively positions your company as the expert in your industry.
Booklets – Covered handouts that go into great detail about specific company topics
Case Studies – Stories of past success of your customers using your product that give detailed accounts of how it affected their lives
White Papers – an official report on events around your company, your products, and your services with scientific and analytic reference
- Range from a Short Sales Letter (2-3 pages) and Long Sales Letters (4-8 pages)
- Sales Pitch in Print
- Adaptable to Websites, Direct Mail, and other Dynamite Copy
Post Cards – 4x4 cards (may be larger or smaller) that are used to capture attention and promote a special event such as a Sale, Discount Service, or Contest.
- Used as a Response Tool to get feedback from your customers
- Does not explain business or product in detail - Only to get customer to follow “Call to Action”
- Equivalent of a Short Online Landing Page
Consumer Awareness Guide – piece of Dynamite Copy used to promote unknown and new/complicated products and services by teaching the consumer how they work, how to use it, and how it can affect their lives. Effectively positions your company as the expert in your industry.
- Ranges from 5 to 20 pages
- Indirectly sells products and promotes company
- Educational tool to increase customer awareness of your products, services, and industry
- Adaptable to Websites, Hard Copy, and other Dynamite Copy
Booklets – Covered handouts that go into great detail about specific company topics
- Range from 5 to 10 pages
- Informative in nature
- Used as reference guide for customers and sales people on specific topics
- May be adapted to longer handbooks
Case Studies – Stories of past success of your customers using your product that give detailed accounts of how it affected their lives
- Ranges from 2 to 5 pages
- Puts your product in the spotlight and highlights your customers success
- May be adapted into testimonials, company legends, and sales pitches
White Papers – an official report on events around your company, your products, and your services with scientific and analytic reference
- Used to position your company as industry leader and expert
- Get people to come to you for answers
- Adaptable to newsletters, articles, and sales material
