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5 ways to get PAID!

8/28/2014

3 Comments

 
5 ways to get PAID!

Welcome to the FIVE WAYS to get paid.

If you have ever been interested in making money, then you are in the right place.

Now just exactly how do you get paid, get paid right, and more importantly, get paid again.

All you have to do is follow a few tested techniques that are fundamental in nearly every situation. 

And we start with...

#5: Enhance people’s lives by creating value
·         Valuable Relationships (Enjoy your Company)

o   Create relationships that others value through combined prosperity, mutually gratifying amity, and general goodwill (People love to pay people they like.)

·         Valuable Advice (Mentorship)

o   Be there for people in their times of need. Give advice and guide them through the angles. Everyone needs someone sometimes.

·         Valuable Service/Work (Solve Problems)

o   Use your business not to sell people stuff, but help them solve problems.

·         Value (Make/Save them Money)

o   Help others make money or save money, and they will let you share in the spoils.

#4: Reward and Appreciate Customers
Customers are the lifeblood of your business.

In good times and bad, customers can support you. They are what makes your business run.

They are the people who grow you, the people who tell their friends about you, and the people you create value for.

Treat them well and they will return the favor. Which is why the #5 way to get paid is to reward and appreciate your customers because without them, you are nothing.

And the best ways to maintain those business to consumer relations is to keep them engaged with your business and appreciate them.

Ways to keep them engaged…

101 Ways to Engage Your Customers to Build Ultimate Brand Loyalty from mplifyr


Ways to appreciate them…

·         Reward your customers by paying them for any work they do for you such as loyalty, referrals, and becoming a champion for your business.

o   This can go as far as having a loyalty program where you give prizes, merchandise, and discounts on future service and products.

o   And soft techniques such as Thank You Notes, Gifts, and shows of appreciation such as a follow-up phone calls, emails, and favors 

·         Ensure the quality of your work and your products

o   If there are any errors in those things, do not hesitate to fix it by any means necessary, especially if they pay extra for it

·         For even more ways to keep them happy:

o   http://www.helpscout.net/25-ways-to-thank-your-customers/


#3: Build Relationships by Appreciating Others
If customers weren't important enough, business cohorts are just as well.  Suppliers, Advertising Partners, Sponsors, and any number of people who help your business sometimes without ever even using your products.

Ways to keep them engaged…

·         Involve them in business events, if going to a large event, invite them, having a seminar, let them come.

o   Invitations to places where they can expand their business, meet new contacts, and learn something new is always a good way to keep them engaged

·         Keep them up to date in your business happenings. Let them know if you are unveiling a new product or service

o   The more they know, the easier it is to sell you as a referral

·         Refer them information that is useful to their daily lives.

o   Make their lives easier by giving them the information that pertain to their interests and they may need

Ways to appreciate them…

·         Create goodwill with others in your business such as complimentary servicers (graphic designers, etc.), your suppliers, and partners

o   Refer them people to their products or cause and they will do the same

o   Wine and Dine them to show your appreciation and support of what they do

·         Having a large network of supporters allows you options in good times and bad

o   Stay in contact, remember birthdays, special events, and more

o   Always have a way to go that extra mile to show you care

#2: Reward and Appreciate Employee
In any business that relies on employees, it is always best practice to treat them well and have active ways to engage them in your business. As the old saying goes, happy/engaged employees don’t sabotage your business. 

In appreciating and rewarding employees, it takes advantage of the Pygmalion Effect: The Power of the Expectations. This Effect occurs when your expectations of an outcome help to make those expectations become true.

So many times the expectations of your employees directly relate with their success. Therefore you have to keep them engaged and appreciated. This will help your Employees become successful, your business, and in turn, you will be successful.

Ways to keep them engaged…

1.    Give them a Tour. Take your employees for a tour of one of your vendors or suppliers' facilities. It’s a cool way to learn more about who you work with, and can be as fun as a field trip was in grade school days.

2.    Give them a Way Out. Let your employee ditch one project they like the least, and you do it yourself instead.

3.    Adult Education. Pay for one adult education class of their choosing. Maybe Cooking, Yoga, or Something else of interest.

4.    Take them to Dinner.  Take them and their family to dinner. Make it a nice restaurant of their choice.

5.    Training and Conferences. Provide training opportunities to employees, or send them to an annual conference they’d enjoy.

6.    Training Videos. Put employees in your training videos. This gives them exposure to the rest of the company and gives them a day to shine.

7.    Talk About Anything. Converse with your employees. Ask them about Life, What they enjoy, and get to know them as people. It shows that you care.

8.    Time. Give the gift of your time and attention. Offer to mentor or coach employees

Ways to appreciate them…

1.    Flexible Hours. Let your team work when they want to work. The flexibility can be worth a lot more than cash. Maybe they won’t need daycare services for their child, for example, if they can make their own schedule.

2.    A Thank You Note. Saying thanks about something specific may be the ultimate reward. If you do it selectively yet authentically, a thank you note may be pinned above your employee’s desk for years.

3.    Massage. Have a massage therapist come to your office for the day and give every recognized employee a chair massage. A chiropractor isn’t a bad idea either

4.    A New Chair. Many employees sit for at least eight hours a day. Reward their exceptional effort with a new comfortable, supportive chair.

5.    Acknowledge Employees in Meetings. When an employee has a good idea, performs above and beyond, secures a big win or account, or does something worthy, acknowledge him or her by name in meetings.

6.    Know everyone’s Name. Learn everyone’s name and use it. Say, “Thank you, Carol,” not just “Thanks!” People love to hear their names, so use them and use them often, especially when acknowledging their efforts and achievements.

7.    Close Early or Open Late. Close down unexpectedly early one day and give everyone the afternoon off. Or, open half a day later after a holiday like St. Patrick’s Day.

8.    Show Respect in Everything You Do and Say. All your hard work and appreciation of an employee can be destroyed in an instant if you yell at them, disrespect or belittle them in private or public. They won’t remember the 100 times you said you appreciated them. They’ll remember the one time you didn’t. Bite your tongue, smile and always show respect regardless of your personal feelings.


#1: Leverage it.
Once you have all this goodwill and powerful relationships.

Use it.

Leverage it to get people excited about what you do, and grow your business.

In fact, record everything as it all can be utilized as marketing.

o   Help a customer have a great day. Use as a Promotional video.

o   Bring a partner to your seminar. Interview him to see what he learned.

o   Appreciate an Employee’s Charity. Use the video at your next conference.

o   Take a tour of a supplier. Use as a Training video.

Without leveraging everything you do. You are missing opportunities to get paid.

 You are missing bigger and better opportunities to get paid.

And to use that to give back to those who got you paid. Your Partners, Customers, and Employees.

There you have it...


The FIVE WAYS TO GET PAID.

All involving creating value for others and ensuring they are satisfied.

Because no one likes to do business with people they don’t like.


3 Comments

Techniques of the Week: Episode 5

8/25/2014

5 Comments

 
PicturePower of "Free" Things
Greetings,

This is my fifth iteration of “Techniques of the Week” which is an ode to simple writing and marketing techniques that can be used immediately with measurable results in the Before, During, and After of your sales process.


      Today, the Before, During, and After will instead be After, During, and Before. Which is not actually that exciting as During has not moved.

                                                        With that said, let’s be off…

The After – The 9 Word Email

     Many times, you have many prospects who show interest in your product or service and somewhere along the way of them making a purchase, they got sidetracked. Usually, silly YouTube videos on Facebook, shiny objects, or the bustle of life.

     When this happens, it’s best to get their attention back without trying to sell them something. As a hard sale may do more harm than good. In this situation, you need to be armed with the simple, but sweet, 9-Word Email. With this powerful tool, you can easily gain the attention of those customers who peaked interest, but didn’t stick.

     Now…

How it works
Essentially the email…

·         Is 9 words

·         Does not try to sell anything

·         Asks a Yes or No Question

·         Is intriguing enough that the prospect responds

·         And is personal enough as it appears that the email was sent just for them

For Example…

          Hello friend,

                    1.       Are you still interested in doing business with us?

                    2.       Have you found someone else who does “Your Service”?

                    3.        Just catching back up with you, are you busy?

     With the 9-Word Email, watch those thought-lost prospects come back more interested than ever.

9 word Email – I saw that you missed my last email, but I was wondering if you were still interested in “X”.

The During – Funnel Method

     The During piece of today’s Techniques of the Week is the Funnel Method of Advertising and a unique customer experience that they can’t get anywhere else.

     In the Funnel Method, you have many different avenues and approaches to your products. Each tailored to the different sectors of customers who enjoy your products. The way a sales funnel works is that you have an entire system of advertising from email, mail, and others that is automatically and regular sent to your prospect. The difference is that each funnel targets different customer types based on their occupation, interests, personalities, tastes, and any other discerning characteristics. This helps increase your sales by “personally” knowing your customer and providing for their needs and wants.

     For example, you have services for both business people, technical professionals, and the regular consumer. For each you have different marketing and strategies. You need different ways to reach each and funnel them through the appropriate marketing.

This can be done using…

  Self-Assignment – on your website, have separate parts of your site that cater to each of your specific                         sectors and ask which sector they belong when they first visit. This lets them self-assign themselves into the                   appropriate funnel



  1. Specified Info-products – have Info-products on topics of interest for different customer groups                               to intrigue them into signing into the appropriate Advertising Funnel. This is useful in that people self-assign themselves and allows your advertising to do its work. 
 
  Logical Assignment – logical assignment is where you or your automatic systems place certain                                     customers into a sales funnel by collected data (Business Owner Mailing List), the advertising that                                     attracted them (Professional Trade Magazine Ad, etc.), and other none self-assigning strategies.
  1. Isolated Targeting – having data on your customer allows you to put known customers into the appropriate funnel (Through Surveys and Opt-Ins). This can include putting the appropriate funnels in the appropriate places to pick up your specific customer (like running a Trade Ad in a Professional Trade Magazine).

Funnel Method – Funnel people into different levels of your advertising and product lines.

The Before – The Power of FREE STUFF

In the Before of your sales process. The most powerful thing is the promise of something free. From services to products and everything in-between.

This can be anything from…

·         Free samples – free service and free products customized to niche

                        o   Let them see if they like what you offer in small samples

·         Free Trials – let them see the benefit of your product immediately with no strings attached

                        o   Helps facilitate a lifetime customer as they will see the value of your product in using your product

·         Free gift – Give away free service or gift to indebt customer to you or be able to show your stuff off. Before,                    during, and after.

·         The “Bonus” Gift – Have someone pay for your product and instantly provide them with a limited time free bonus              gift.

                       o   Bonus #1 = Get subscribed to our email drip

                       o   Free Ads or Ad Space

·         Free Product if you signup – Generate a customer list by promoting a free newsletter or consumer guide to                      educate consumer on product

Free Stuff – Give away to success! Free stuff here, Free stuff there! Free stuff everywhere!


And with that, you now have 3 more ways to start making more money today. Do let us know about your success with these techniques or techniques of your own that allowed you to succeed.

P.S. 

My vacation in Taiwan has affected my ability to post my blog on schedule this week. For my failure, I am giving away a free 15 page info-product on creating your marketing business (6.99 value). 

    Just input your email to receive your free info-product.

Submit
5 Comments

Animation? Smanimation?

8/14/2014

7 Comments

 
Picture
Make animation simple. As simple as a bug on a flower. Simple Simple.
We have an amazing idea for an animated short video. We think it would completely set us apart from our competition and promote our business in the process!

It could be HUGE for our company!

But we don’t know how to animate…

How do Animators create 2D/3D projects?

How will they take our idea and make it a reality?

How does one get it to work from IDEA, DEVELOPMENT, and to DEBUT. 

Well here is the inside scoop.

PRE-PRODUCTION

This is the FIRST and MOST CRITICAL part of the process.

This is where animators create the Visual Layout of your video.

The animator storyboards, mapping out how each shot and scene will play out.

Then model sheets are prepared to capture every expressions your characters may have.

Once concluded, it off to the Pre-Visualization Department to get the first mock-ups of the animation, called ANIMATICS.

A moving visual sketch that lays the groundwork for….

PRODUCTION

With the help of Layout Artists, 2D/3D versions of your story are mapped out. The animation is roughed in and given to the Animators to begin work. Directly working with the director to get the best camera angles, shot designs, and composition of the scenes with props and character models prepared.

Next moved to Modelling where things start taking shape. Where two types of Modelers get to work. One sculpting the figures and forms of the characters in a free-form style. And the other who works industrial to craft the hard edged pieces, like weapons, props, vehicles and buildings. Essentially, taking the 2D story and make it come to life in the 3D world!

Then a huge team of Art Directors, Visual Effects Supervisors, Animation Supervisors and Technical Animators work together and create a Skins for all the rough skeletal mock-ups with figures and scenery.

Then returning to the Modeler for details of facial expressions, muscle tone, and tension.

With that it is ready for paint! With the Texture Paint Departments, where all the models are prepared for Animation and Rendering. Giving all figures, objects and props they need, down to the tiniest detail!

Once complete, LIGHTING sets the mood and and polish of a finished product. With Lighting Artists placing and manipulating lighting for maximum impact.

Then everything gets RIGGED. By Animators adding bones to the characters to show movement.  

And finally… they ANIMATE! Through motion capture and digitized images, the effects teams add scene detail and fills in the important background details that make a scene look real and in motion.

POST-PRODUCTION

Once filming is complete, editing and splicing begins.

Where images are com-posited to form final shots. Sound is edited. And crafted together to provide you a finished product.

And there you have it.

The process is an art-form. An art-form of many artists collaborating to bring your ideas to life.

7 Comments

Social Media Success is as simple as avoiding the Gate to Nowhere.

8/6/2014

8 Comments

 
This. 
This is the gate to nowhere. 
This is where we find ourselves whenever we take actions that lead to a dead-end.
You kind-of knew it would end that way, but you tried anyway just to make sure. 
Ensure you don't end up like this...
Picture
Don't find yourself at the GATE OF NOWHERE. Get your Social Media Rolling Now.
Customer:                                                                     

Twitter. Facebook! Instagram!! Pinterest!!!

I keep reading if I don’t market my company on social media, it will make or break my business.

But which ones will actually help me the most?

AND, more importantly, will I spend all of my time managing all of these separate accounts?

There are so many options and my head is full of unanswered questions.

 It seems like there are new social media platforms popping up. Every. Single. Day.

I am totally overwhelmed…

Announcer:

Does this sound familiar?

Being overwhelmed by trying to learn every new Social Media Platform?

There is no need to run around like a madmen, trying to be on every platform, trying to reach every person in every way.

Instead of trying to be subpar on several different platforms, why not focus and be the BEST on just one. Especially, the one that meets YOUR specific business goals.

You don’t need to spend all of your time managing every individual platform. That’s just wasting valuable energy and resources. 


Why not just to get the word out about your first-class services?

Then Try Twitter! A microblogging site where you update periodically throughout the day. And make it a team effort while you are at it. By getting everyone on staff involved in posting updates. Tap into the creative energy in your office and get your wittiest people to add character to your company through clever tweets!

Because people love to follow and retweet People with Character!


But if sending posts everyday about everything you do isn’t your thing, there are many more options for you.

Facebook is a staple for millions of people worldwide is you to connect with clients and fans and post updates of your company, without the rapid extent of Twitter or Instagram.

But the best part is…

Do you want to find all the people interested in your product or service?

Well with Facebook’s powerful advertising program you can easily find people by any interest you can think of.

But if you’re not interested in jumping through the many hoops to get on someone’s Timeline then give Google Plus a go.

Although Google Plus is fairly new to the game it is quickly growing and perfect for any business. With a combination of Gmail, G-Calendar, G-Docs, G-Hangout, and more. You can easily run your entire business online through Google. Accessing it anywhere and everywhere through your phone’s Google Android.

But if your business is has many visually interesting thing to share or a virtual storefront to show off your wares, then Pinterest is for you.

Pinterest is a great way to connect and share products, personal project ideas, recipes and a multitude of other interests that can be organized by topic or theme. If your business is more design or food oriented, it could be a great supplement to your website.


Once you know exactly which one is the best for you.

Just sit back. Relax. And grow your media presence.

8 Comments

    Author

    Lucas Thomas, professional writer, entrepreneur, and business owner. 

    Blogs to keep others up-to-date on new ways to develop your writing, business, or time. 



    Updated Every Thursday.
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    Then let me know personally through email or comments and I will do more than accommodate.
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Behind LT Copywriting

Picture

Lucas Thomas.
 
Professional Writer. 
        +
Professional Editor.
         =  Professional  Copy.

        
    
                 I have been a professional writer for the last five years. Never thinking to become one until after receiving my very first writing project from my friend.
                 I didn't even want to do it because I didn't have the time. But as the story goes, he made me an offer I couldn't refuse. And on that day I fell into a job I knew would become my career.

For more... See my ABOUT ME!