Category: Infoproducts

The Five Writing Habits Killing your Productivity

9/26/2014

Habit 1: Being a slave to the squiggly line

When writing, do not try to make every word right. Let a few words stay red as you unleash your writing. The reason to let things stay wrong because going back to change every wrong word, interrupts your flow, and makes you have to rethink each time to regain your flow. Letting things stay wrong, and letting the spell checker take charge will free up hours of your time.

Habit 2: Being an ever-ready editor

When writing, do not let your perfectionist take over and continuously rephrase the same sentence over and over, the same paragraph over and over, and even your paper over and over. Waiting until the end allowing yourself to free write, will create greater flow and save more time by eliminating any edits until the end.

Habit 3: Mapping it all out

When writing, do not map out everything you need to write. It forces you to put blinders on your writing, limiting your ability create new ideas, as your stuck trying to fit it to your outline. It’s better to have an idea of where you want to go, but allowing yourself room to expand your ideas, create new ones, and build it into something incredible.

Habit 4: Not paying attention

Another bane to every writer’s existence is not paying attention. Being distracted by everything from emails, texts, knocks at the door, calls from friends, and at worst “the internet”. Not being focused in your writing and gravely effect your productivity as you are unable to write effectively and anything you do write is not your best. Therefore, take the time to escape your home and find a nice quiet place where you can concentrate on your work.

Habit 5: Forgetting to take time out

Another major habit of bad writing is forgetting to take time out while you write to refresh your batteries. Trying to force yourself to write will cause you to drag your writing down more. Take a walk, a swim, or even a step out for a breath of fresh air will allow you to energize your writing again and again.

Understanding that you have these habits is the first step in breaking them. But once you have broken them you will experience an instant increase in your productivity of ten-fold. This will allow you more time to do what’s important and not to write. Like live your life.

5 Comments

5 ways to get PAID!

8/28/2014

3 Comments

5 ways to get PAID!

Welcome to the FIVE WAYS to get paid.

If you have ever been interested in making money, then you are in the right place.

Now just exactly how do you get paid, get paid right, and more importantly, get paid again.

All you have to do is follow a few tested techniques that are fundamental in nearly every situation.

And we start with...

#5: Enhance people’s lives by creating value
·         Valuable Relationships (Enjoy your Company)

o   Create relationships that others value through combined prosperity, mutually gratifying amity, and general goodwill (People love to pay people they like.)

·         Valuable Advice (Mentorship)

o   Be there for people in their times of need. Give advice and guide them through the angles. Everyone needs someone sometimes.

·         Valuable Service/Work (Solve Problems)

o   Use your business not to sell people stuff, but help them solve problems.

·         Value (Make/Save them Money)

o   Help others make money or save money, and they will let you share in the spoils.

#4: Reward and Appreciate Customers
Customers are the lifeblood of your business.

In good times and bad, customers can support you. They are what makes your business run.

They are the people who grow you, the people who tell their friends about you, and the people you create value for.

Treat them well and they will return the favor. Which is why the #5 way to get paid is to reward and appreciate your customers because without them, you are nothing.

And the best ways to maintain those business to consumer relations is to keep them engaged with your business and appreciate them.

Ways to keep them engaged…

101 Ways to Engage Your Customers to Build Ultimate Brand Loyalty from mplifyr

Ways to appreciate them…

·         Reward your customers by paying them for any work they do for you such as loyalty, referrals, and becoming a champion for your business.

o   This can go as far as having a loyalty program where you give prizes, merchandise, and discounts on future service and products.

o   And soft techniques such as Thank You Notes, Gifts, and shows of appreciation such as a follow-up phone calls, emails, and favors

·         Ensure the quality of your work and your products

o   If there are any errors in those things, do not hesitate to fix it by any means necessary, especially if they pay extra for it

·         For even more ways to keep them happy:

o   http://www.helpscout.net/25-ways-to-thank-your-customers/

#3: Build Relationships by Appreciating Others
If customers weren't important enough, business cohorts are just as well. Suppliers, Advertising Partners, Sponsors, and any number of people who help your business sometimes without ever even using your products.

Ways to keep them engaged…

·         Involve them in business events, if going to a large event, invite them, having a seminar, let them come.

o   Invitations to places where they can expand their business, meet new contacts, and learn something new is always a good way to keep them engaged

·         Keep them up to date in your business happenings. Let them know if you are unveiling a new product or service

o   The more they know, the easier it is to sell you as a referral

·         Refer them information that is useful to their daily lives.

o   Make their lives easier by giving them the information that pertain to their interests and they may need

Ways to appreciate them…

·         Create goodwill with others in your business such as complimentary servicers (graphic designers, etc.), your suppliers, and partners

o   Refer them people to their products or cause and they will do the same

o   Wine and Dine them to show your appreciation and support of what they do

·         Having a large network of supporters allows you options in good times and bad

o   Stay in contact, remember birthdays, special events, and more

o   Always have a way to go that extra mile to show you care

#2: Reward and Appreciate Employee
In any business that relies on employees, it is always best practice to treat them well and have active ways to engage them in your business. As the old saying goes, happy/engaged employees don’t sabotage your business.

In appreciating and rewarding employees, it takes advantage of the Pygmalion Effect: The Power of the Expectations. This Effect occurs when your expectations of an outcome help to make those expectations become true.

So many times the expectations of your employees directly relate with their success. Therefore you have to keep them engaged and appreciated. This will help your Employees become successful, your business, and in turn, you will be successful.

Ways to keep them engaged…

1.    Give them a Tour. Take your employees for a tour of one of your vendors or suppliers' facilities. It’s a cool way to learn more about who you work with, and can be as fun as a field trip was in grade school days.

2.    Give them a Way Out. Let your employee ditch one project they like the least, and you do it yourself instead.

3.    Adult Education. Pay for one adult education class of their choosing. Maybe Cooking, Yoga, or Something else of interest.

4.    Take them to Dinner. Take them and their family to dinner. Make it a nice restaurant of their choice.

5.    Training and Conferences. Provide training opportunities to employees, or send them to an annual conference they’d enjoy.

6.    Training Videos. Put employees in your training videos. This gives them exposure to the rest of the company and gives them a day to shine.

7.    Talk About Anything. Converse with your employees. Ask them about Life, What they enjoy, and get to know them as people. It shows that you care.

8.    Time. Give the gift of your time and attention. Offer to mentor or coach employees

Ways to appreciate them…

1.    Flexible Hours. Let your team work when they want to work. The flexibility can be worth a lot more than cash. Maybe they won’t need daycare services for their child, for example, if they can make their own schedule.

2.    A Thank You Note. Saying thanks about something specific may be the ultimate reward. If you do it selectively yet authentically, a thank you note may be pinned above your employee’s desk for years.

3.    Massage. Have a massage therapist come to your office for the day and give every recognized employee a chair massage. A chiropractor isn’t a bad idea either

4.    A New Chair. Many employees sit for at least eight hours a day. Reward their exceptional effort with a new comfortable, supportive chair.

5.    Acknowledge Employees in Meetings. When an employee has a good idea, performs above and beyond, secures a big win or account, or does something worthy, acknowledge him or her by name in meetings.

6.    Know everyone’s Name. Learn everyone’s name and use it. Say, “Thank you, Carol,” not just “Thanks!” People love to hear their names, so use them and use them often, especially when acknowledging their efforts and achievements.

7.    Close Early or Open Late. Close down unexpectedly early one day and give everyone the afternoon off. Or, open half a day later after a holiday like St. Patrick’s Day.

8.    Show Respect in Everything You Do and Say. All your hard work and appreciation of an employee can be destroyed in an instant if you yell at them, disrespect or belittle them in private or public. They won’t remember the 100 times you said you appreciated them. They’ll remember the one time you didn’t. Bite your tongue, smile and always show respect regardless of your personal feelings.

#1: Leverage it.
Once you have all this goodwill and powerful relationships.

Use it.

Leverage it to get people excited about what you do, and grow your business.

In fact, record everything as it all can be utilized as marketing.

o   Help a customer have a great day. Use as a Promotional video.

o   Bring a partner to your seminar. Interview him to see what he learned.

o   Appreciate an Employee’s Charity. Use the video at your next conference.

o   Take a tour of a supplier. Use as a Training video.

Without leveraging everything you do. You are missing opportunities to get paid.

You are missing bigger and better opportunities to get paid.

And to use that to give back to those who got you paid. Your Partners, Customers, and Employees.

There you have it...

The FIVE WAYS TO GET PAID.

All involving creating value for others and ensuring they are satisfied.

Because no one likes to do business with people they don’t like.

3 Comments

Animation? Smanimation?

8/14/2014

7 Comments

Make animation simple. As simple as a bug on a flower. Simple Simple.

We have an amazing idea for an animated short video. We think it would completely set us apart from our competition and promote our business in the process!

It could be HUGE for our company!

But we don’t know how to animate…

How do Animators create 2D/3D projects?

How will they take our idea and make it a reality?

How does one get it to work from IDEA, DEVELOPMENT, and to DEBUT.

Well here is the inside scoop.

PRE-PRODUCTION

This is the FIRST and MOST CRITICAL part of the process.

This is where animators create the Visual Layout of your video.

The animator storyboards, mapping out how each shot and scene will play out.

Then model sheets are prepared to capture every expressions your characters may have.

Once concluded, it off to the Pre-Visualization Department to get the first mock-ups of the animation, called ANIMATICS.

A moving visual sketch that lays the groundwork for….

PRODUCTION

With the help of Layout Artists, 2D/3D versions of your story are mapped out. The animation is roughed in and given to the Animators to begin work. Directly working with the director to get the best camera angles, shot designs, and composition of the scenes with props and character models prepared.

Next moved to Modelling where things start taking shape. Where two types of Modelers get to work. One sculpting the figures and forms of the characters in a free-form style. And the other who works industrial to craft the hard edged pieces, like weapons, props, vehicles and buildings. Essentially, taking the 2D story and make it come to life in the 3D world!

Then a huge team of Art Directors, Visual Effects Supervisors, Animation Supervisors and Technical Animators work together and create a Skins for all the rough skeletal mock-ups with figures and scenery.

Then returning to the Modeler for details of facial expressions, muscle tone, and tension.

With that it is ready for paint! With the Texture Paint Departments, where all the models are prepared for Animation and Rendering. Giving all figures, objects and props they need, down to the tiniest detail!

Once complete, LIGHTING sets the mood and and polish of a finished product. With Lighting Artists placing and manipulating lighting for maximum impact.

Then everything gets RIGGED. By Animators adding bones to the characters to show movement.

And finally… they ANIMATE! Through motion capture and digitized images, the effects teams add scene detail and fills in the important background details that make a scene look real and in motion.

POST-PRODUCTION

Once filming is complete, editing and splicing begins.

Where images are com-posited to form final shots. Sound is edited. And crafted together to provide you a finished product.

And there you have it.

The process is an art-form. An art-form of many artists collaborating to bring your ideas to life.

7 Comments

Do you know the Marketing Fundamentals?

7/17/2014

12 Comments

Wish you had a quick list of all the ways to market yourself that you didn't know you needed?

Then the journey that is your life has crossed our paths.

Which is a good thing.

Now lets begin…

Web Design and Development.
Build your online foundation with an easily navigable and well maintained website. Professionally designed to more than appeal to your ideal customer.

Allowing you to build a community of people that can’t go without your products and services.

Mobile Advertising –

Which includes a developed Mobile Website, applications, and the advertising avenues that go with it.

And with your NEW Website up and running, generate traffic by developing ads and content for…

Website Advertising.

·         Display/Banner/Frame Ads –

See the texts that appear on the top, right, and sometimes the left of the content you’re trying to read?

Then you know what Display, Banner, and Frame Ads are. And you know they use text, logos, animations, videos, photographs, or other graphics to persuade your prospects to traffic your site. Using Big Data Targeting to get your Message to those most likely to heed it.

·        Active Website Ads

Such as…

Pop-Ups/Unders that appear in a separate window above and below the window a prospect opens.

Floating ads that appear superimposed over the content that a prospect wants to see.

Expanding ads that pop up when a certain action takes place such as staying on a website for a certain time, hovering over a word or image, etc.

And…

Interstitial ads that ask for an email for people to access premium content.

And with your intense use of Active Ads, you must harness the power of…

Search Engine Advertising.

·       Search Engine Marketing (SEM) –

Where everyone goes to find what they need on the internet. For entertainment, research, or to make a purchase, everyone goes through one search engine or another.

And you need to be at the top.

At the top with content, at the top with advertising, at the top with value.

All through…

·       Search Engine Optimization (SEO) –

… you can put yourself there by using the most up-to-date techniques so not only will search engines find you, but rocket you to the top.

But if you can’t wait to get to the top organically, you can pay your way there and be first to meet that prospect ready to buy with…

·       Sponsored searches –

Or Pay-Per-Click advertising, where you only pay when an interested prospect likes what they see. Placed at the top of Google, Bing, or other search engine.

Now that you have your very own website with consistent traffic coming in. It is high time to take those who love your products and services. And build a good ol’ community for them to talk about and interact with your company.

And to do that you need…

Social Media Marketing.

Getting it right will garner unprecedented publicity and establish your online presence.

Not only improving your results on search engines, but molding your brand in the minds of others.

Turning passive customers into Champions who build your community and get those ever-appreciated referrals.

Because a company is only as successful as the community of people who support it, starting with your customer.

Once your business is booming, your online presence growing, and your Mailing List is developing. You have only one choice…

To GET EVEN BIGGER USING...

Email Advertising.

Getting your customer base who have purchased and those interested in purchasing from you updates on new products, services, and deals they just can’t miss.

Or my personal favorite, giving them Info-products that tell customers new ways to use your products, services, and other generally useful information they need about your business, industry, or day-to-day.

And just when you thought you had your hands in every advertising avenue possible.

You can put your advertising into overdrive with…

Affiliate Marketing.

Where you get other people to find ‘you’ business and pay them a percentage of the sales they generate.

Giving you the ability to pay only for performance as they pay for themselves.

And just when you thought that was enough…

LT Copywriting can help you advertise in all of these media.

Actually developing all the content for you.

And with the end of Part One, check out...

Content Production.

NEXT WEEK!!!

12 Comments

Marketing today isn't your mother's marketing of yesteryear and here's why!

7/9/2014

20 Comments

Marketing Today

The world of marketing has been turned on its ear.

Because consumers now have every option available to avoid traditional marketing.

Having been bombarded with advertising for years, most consumers now “surf”. Promptly ignoring magazine articles, online banners, and the billboards littering the streets.

They record their favorite shows on DVRs, fast forwarding through commercials or avoiding television altogether by streaming it directly online.

Even, going as far as downloading online applications like Ad Block Plus to thwart any attempts by marketers to reach their eyes.

Thus consumers know what they want and how they want it.

Making Content. King.

Content is KING!

Fast growing, content marketing is becoming the leading way for marketers to reach their audience.

By instead of using traditional ways of propping ads next to content people want and forcing them to look at or sit through them for the ultimate prize.

You intertwine your marketing into the content consumers want.

Enshrining yourself as an industry expert and producer of valuable content.

Making them come back again and again.

Why video content will make you KING!

And there is no better way today to present your valuable content and boost your bottom line than through Online Video Marketing.
By making videos about specific topics from your treasure trove of articles and other materials you have about your business. You can turn them to 2-5 minute videos and distribute them to various video-sharing websites like YouTube for their 15 minutes of fame.

Easily setting yourself apart from the crowd.

First off, video brings a “wow” factor to online marketing. Adding punch that catches the eye and stimulates viewers in a way that text cannot. Instilling your marketing message and making your company memorable.

Second, in fact, video marketing is more affordable than it has ever been with improving technology. Using video to portray your company in the light you want. Making it so easy now to put a face to your brand. A face that people get to know. That they will trust and respect.

Third of all, video marketing allows you to convey complex information, clearly, and in a way that people easily understand. Because everyone loves to see a demonstration of something being done than it being described in words. As no one likes an instruction manual without pictures.

And finally, videos are much more likely to go viral. If you produce buzz-worthy content, you can easily become the internet’s next big sensation. With viral sharing comes more eyes on your marketing message and your business as whole. Even riding the wave to nationwide exposure and maximum profit.

Now What?

Understanding what to do is only half the battle, now execution is key.

You need to figure out a whole mess of things to properly prepare to create your own video content.

And if you want to know what that mess is... fill below for your own video marketing kit!

20 Comments

I hate websites...

6/27/2014

3 Comments

Because there are TWO types of graphics experts!

And I don't know which one I need...

A Graphic Designer or a Programmer?

One knows how to fill a canvas with a palette of colors.

The other how to speak the foreign language of Code.

Thing 1

The first person I need is a WEB DESIGNER.

Someone adept at using and manipulating graphic design software to create custom looks for the web. Able to make eye-catching and pleasing additions to a website that convinces prospects to look, stay, and come back.

Using intuition and imagination, with a graphic design and arts background. Who designs everything from color, style, and format but then gives it to a developer who marries it to the code.

Or avoid hiring a developer by having someone who can work off of a platform like Wordpress, Typepad, etc. Who knows how to add specialized coding to a web platform to help your site look unique and interesting. Making posting, editing, and moving things around a cinch as the platform does most the work for you.

But overall, when looking for your own designer, look for somone who has a strong understanding of color, typography, spacial relationships, and user experience that boosts traffic, click-throughs, and responses. With measurable results of how their effective their design is to the bottom line.

_____________________________________________________________________
Thing 2

BUT if you are looking for something a little more advanced or interactive for your customers, there is another option!

A Web Developer.

A web developer builds your website from scratch giving you the freedom to customize and get your site to do exactly what you want. Most having backgrounds in computer science or programming.

They are well versed in complex computer languages specific to the web. Think: Javascript, advanced HTML knowledge, JQUERY, and much more. And can incorporate flash animation, advanced video integration, and other nifty features.

Although most don’t focus on making your site visually appealing, you get a website with technically sound and clean code.

Mutant Thing: Best of both worlds.

More often than not, you don’t need the headache of hiring both a web designer and a web developer. Forgoing the many issues of trying to get a creative to work effectively with a techie.

Such as:

Jargon.
People who can’t express what they want to communicate.
Closed to ideas. Designers and developers need to work together and take suggestions from each other.

Instead, you can hire one who does both. A graphics expert who possesses the skills of a Web Designer and Web Developer.

Thus, if you want a website with collaboration that can take your website to new heights, then a designer and developer team maybe in order. As long as they get along and work harmoniously.

Otherwise, find a dual wielding designer /developer. But beware he may lack in one or the other, or be unable to transform your website without someone to toss ideas off of.

3 Comments

Benefits of Online Advertising.

6/12/2014

4 Comments

Low Cost

Online marketing has by far one the best ROI of any other marketing because of its low cost and effectiveness.

Because people are increasingly spending more time online, Love to shop there, and adore it when personalized advertisements get them the best deals.

In fact, many is completely free with Social Media, Email, and YouTube.

So if you are looking for more bang for your buck then Online Advertising is the way to go.

Measurability

If only offline advertising was as easy to track and measure than Online Advertising.

Life would be so easy.

As being able to see instantly which ads are working and how they are working. Letting you budget more on ads that give you a greater return.

And most importantly, you can see where prospects come from and how many become actual sales. Telling you if you are getting your message to the right people and not generating traffic that has no interest in your company.

Letting you hit the mark more and more often.

Formatting

If that’s not enough, Online Advertising beats offline advertising by not only topping its ability to reach a people in multiple formats from…

·         Copy – content people want to read about

·         Images and Photographs – aesthetically pleasing sights to please prospects eyes

·         Audio – entertaining and informational podcasts and sounds

·         Video – Professional Videos that wow and amaze with style

But goes beyond it by being interactive with consumers. With games, surveys, questionnaires, and many other ways to entertain as well as advertise. Making Online Marketing a step above traditional.

Targeting

Online Advertising allows an unprecedented amount of ways to reach different segments of consumers, groups, and organizations.

Allowing you to target any niche based on…

·         Geography – Reach only your local customers, national customers, or if global, your international customers by their location.

·         Affiliations –  Touch your customers through their relationships and affiliations. Be it an organization, a fan base, or job position.

·         Behavior & Tastes – advertise to them using their behaviors and preferences. Such as the websites they visit, the things they buy, and what they search for on search engines.

Giving you the full spectrum of ways to find your prospect and persuade them to buy.

Coverage

And unlike most traditional offline forms of marketing that have limited coverage, Online Advertising is worldwide, instantly giving you the capacity to become a Global Business.

Opening you up to the world, letting you sell everywhere.

Speed

And the best part…

It can be done almost immediately.

No need to wait for openings in media, publishing schedules, or any other obstacle.

You can start to advertise as quickly as you can write a one sentence advertisement with a picture, shoot a 2-5 minute video, or produce a podcast.

With benefits like that, how can you not get your online advertising on its way today.

As every passing moment, is a moment of opportunity to make a sale, lost forever.

Get more information now.

4 Comments

3 Steps to Jump-start your Social Media Success.

2/20/2014

13 Comments

3 STEPS
These 3 steps will jump-start your social media success by allowing you to choose the right social media for you based on your business, your customers, and your objectives.

1.    Choose only one platform to start with that is clearly defined to meet your needs and allows you access to your customers.

For example:

Having too many platforms can be exhausting and overstretch your ability to make an effective social media presence. Choose the platform that allows you best access to your clients such as LinkedIn for B2B contact and Facebook for B2C contact. This way, you’re using the platform that your clients are using and only focused on that platform.

2.    Make a defined plan with objectives of what you want from your social media and stick with it.

For example:

You need to know what you want from your social media before you can make your presence known. If you want your social media to bring in more customers, then you have to build a sales funnel, targeting new clients, and having a distinct way to bring them into your fold. Or vice versa, as a customer relationship builder targeting your current clients, updating them with “how to” information on your product, and creating conversations to build a community around your product.

3.    Leverage your current customers and professional network to build links between your social media and the people they know to build interest in your product.

For example:

Once your social media is built, ask current customers (Mailing Lists) to get involved and support you on your social media. Get new customers involved in your social media throughout your sales process with embedded incentives for adding you and participating such as discounts, great content, and event updates.

Whats your favorite social media to reach your customers?

13 Comments

What's the Thing you need on Day One?

1/23/2014

39 Comments

A Marketing Toolkit.

The thing every business needs to start is a collection of marketing that tells people their story. Your story. The story of exactly what you do, how you do it, and most importantly why you do it.

In your Marketing Toolkit, you will have a Pocket Folder containing, a Case Statement, a Difference Summary, a Case Study, and “The Offer”. The Pocket Folder should sport your company colors/logo and highlight your products and services. Complementing the marketing pieces inside. In can also have marketing merchandise such as pens, bookmarks, stickers, etc. Inside your Pocket folder lies your marketing pieces. These pieces are customizable to the event and situation, but should always contain these basics.

·         The Case Statement makes a case of why your customer should buy your product. It addresses their challenges, frustrations, and fears. Paints the vision of a future without them, how they can get there. And what they must do to start.

·         The Difference Summary explains why you’re better than your competition and what you provide that they don’t. This can include your unique approach, processes, or the extra things you do to make your customer happy. A difference summary can include many things based on your objectives to include the story of your company and the motivations behind it, the top values of your market, and a description of your ideal client that your customer can relate to and knows that you’re talking to them.

·         The Case Study (a.k.a. Testimonial) of a real life customer who is so amazed with your product that they wholeheartedly back it with their support. This is a marketing piece for showing off pictures of happy people using your product, giving a face to the future happiness that your customer can have if they buy your product.

·         The final piece that should always be included is “The Offer”. The Deal that you are presenting should be compelling and something they just can’t refuse. The deal with a strong call to action such as contacting you for more information or to order, will be the crescendo of your Marketing Toolkit.

With your Marketing Toolkit in place, you are ready to wow everyone instantly. It works great as an automatic response on your site to be mailed or emailed to a interested prospect as well as a piece to rally other marketing pieces around such as your brochure. The best part is that each marketing piece inside your Marketing Toolkit can in and of itself, a standalone marketing piece that you can turn into a microsite, sales letter, or more.

For your Ease-of-Use, below is a bulleted list of your future Marketing Toolkit as well more information in building it.

Marketing Materials Toolkit

1.       Pocket folder – case statement, difference summary, ideal client description, marketing story, and offerings
a. Notepads, bookmarks, posters, stickers, and a useful tool (calendar or ruler)
b. Create mini folders

·Case Statement – Make a case on why your prospect should buy your product

Case addresses challenge, frustration or fear of your client
An image of life after problem is solved (Future)
How they got there (Past)
A directed call to action (Present)

· Difference Summary – why your different and how you do it (unique approach, Processes, and extras)

Use top 3 or 4 things that your market values
Ideal client description
Marketing story – Personal story of your company

§ Types – Client, Who, What, Where, Values, Lessons Learned

· Case Studies

Actual example of how you solved problems with your service and product
Include the situation, problem, solution, and result
Include images and testimonials
Interview and create Case study with real client

§ What solutions were you seeking when you hired us?
§ What did we do that you value most?
§ What has been the result of working with us?
§ What would you tell others who are considering hiring us?

Testimonial Proof – Create a What people have to say about us page!

§ Create one with Clients approval (Audio, Video, and word)
§ Ask a prospect to ask a client
§ Photograph your client using product

Systematize getting a testimonial into your after sale experience

§ Ask them to write it as a referral to a friend
§ Use a business card system to collect

Frequently asked questions – Marketing piece / Website piece

§ Questions that should be Frequently asked page = Funnel Technique
§ Client list
§ Show processes and checklists to emphasize the premium service pricing.
§ Articles

· Product/ Service Offering

Describe in detail your offerings to include benefits

Need your own Marketing Toolkit today, but don’t have the time to do it yourself?

Then hesitate no longer and send me an email to get your very own customized Toolkit.

For your industry. Your customers. And your Business.

Sincerely,

L. Thomas
@ [email protected]

39 Comments

What are you doing with your...

1/7/2014

10 Comments

... narrowed market?

How to Narrow your Marketing Focus to One Niche in One Market

Understanding who you are targeting is the most important thing of all marketing.

Understanding what they want and how they want it is the only way to keep them coming back.

Narrowing it down, however, is not so easy.

If you don’t know where to start, then I have created a Step-by-step list of how and what to look for.

Way to find, create, or narrow a niche.

1. Tools for Niche Hunting

Pay per click ad websites
Database Collector websites
Industry and Service Survey

Why did you hire us?
Why are we different than our competition?
What’s missing from our industry?
What could we do that would thrill you?
What do you “put up with” in our industry?
What would you do if you owned our business?

2. Figure out Needs of your target market and express in your marketing

Find a problem no one is solving and solve it (Solve Targets Frustration)
Can’t Afford solution (Make it cheaper)
Too complex for most to figure out (Make it more simple and convenient)

3. Audit your product to see if it answers these target market questions:

Do they want what I have?
Do they value what I do?
Are they willing to pay a premium for what I do?

4. How to make your own niche

Offer niche – You give offers and promotions no one else will
Solve a problem niche – find fear and problem to solve that no one else can
Extras beyond your product – lifetime guarantee, carpet audit, thank you gift of flowers or free service: Point out that your product makes others prosper

After finding a general need or frustration: ID your Ideal client by:

1.       Demographic surveys
2.       New member survey: favorite music, books, events, hobbies, kind of car they drive
3.       After Service Review Survey after meetings

Use Client Formula to break down your target market to the individual:

1.       Physical Description + What they what + Their Problem + How they buy + Best way to communicate with them = Ideal Prospect
2.       How?

Use Customer Relationship Software
Know your Client Form
Talk it out of them

After IDing your Ideal Client: You must:

1. Find customer list –

Generate your own (Social media, landing pages, contests, etc.)
Buy or barter1 one from someone in your industry who does complimentary work to your business

*Barter1 – Build rapport with a fellow business owner and set deal to give free marketing and referrals to his business, or even joint venture with them to buy their materials to complete your own work

Understanding your niche and the ideal customer in that niche. You are now very capable in finding them, speaking their language, and getting their business.

Found your niche and ideal customer?

Then let us know by commenting.

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