My tea this morning was a bit pessimistic.
General Ad Guidelines
· Key Marks –
o Grab Attention Immediately and never let go
o Inspire reader to do one thing and one thing only
o Give Sales Pitch (Mafia Offer)
o List benefits and beneficiaries
o Orient theme of letter to your free info products and your business
Sales Letter Guidelines (Ensure to list the value of the report)
Key Marks –
o Grab Attention Immediately and never let go
o Inspire reader to do one thing and one thing only
o Give Sales Pitch (Mafia Offer)
o List benefits and beneficiaries
§ Benefits – don’t explain how problems are solved, but what you solve
3 Parts
o Headline – Shocking and gripping
§ ID Target
§ EX: 7 Compelling questions…. Or 101 ways to….
o Body
§ State Problem (Emphasize)
§ Stir up Problem
§ Paint Hopeful Picture
§ Outline Solutions
§ Answer Objections
+ Proof – Brilliant discovery or to avoid a terrible mistake (Testimonials)
o Conclusion
§ Give Mafia Offer
§ Create Call to Action
§ Post Secondary note
Tips
o Tell them why you’re making the offer
o Write the way you would if you were talking or giving a sales pitch
o Use Sub-headlines
o Use Quotes
o Tell Stories
· Key Marks –
o Grab Attention Immediately and never let go
o Inspire reader to do one thing and one thing only
o Give Sales Pitch (Mafia Offer)
o List benefits and beneficiaries
o Orient theme of letter to your free info products and your business
Sales Letter Guidelines (Ensure to list the value of the report)
Key Marks –
o Grab Attention Immediately and never let go
o Inspire reader to do one thing and one thing only
o Give Sales Pitch (Mafia Offer)
o List benefits and beneficiaries
§ Benefits – don’t explain how problems are solved, but what you solve
3 Parts
o Headline – Shocking and gripping
§ ID Target
§ EX: 7 Compelling questions…. Or 101 ways to….
o Body
§ State Problem (Emphasize)
§ Stir up Problem
§ Paint Hopeful Picture
§ Outline Solutions
§ Answer Objections
+ Proof – Brilliant discovery or to avoid a terrible mistake (Testimonials)
o Conclusion
§ Give Mafia Offer
§ Create Call to Action
§ Post Secondary note
Tips
o Tell them why you’re making the offer
o Write the way you would if you were talking or giving a sales pitch
o Use Sub-headlines
o Use Quotes
o Tell Stories
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