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6 Strange things that make people buy…

10/17/2014

Get them to respond to your direct mail…

#1

One is to always have a way for your prospects to contact you immediately. Through the mail, the phone, or the internet. This is perfect to compliment your offer and allow them to instantly respond. Without it, most will never be motivated to do your call to action.

Always include a response mechanism.

·         Business reply card, reply envelope, order form, Web site URL, or toll-free number.

·         Self-addressed business reply envelopes.

·         Order forms and reply cards with tear-off stubs or receipts

*Order forms printed in color, or designed as an elaborate certificate, or printed with a lot of information get more responses

#2

You need an offer for your prospects to accept. An offer they can’t refuse.

And the best way is to bribe them. Give them something they would want or be interested in for free. Repeat it a few times so it sounds better each time and has more chances to work.

Offers

·         Offer a premium: a gift to prospects who respond to the mailing.

·         Offer a free brochure, booklet, catalog, demonstration, survey, estimate, consultation, or trial offer.

·         Allow for a negative response.

o   Example: “Not interested right now. But try us again in ________.”

·         Repeat the offer on the reply card.

·         Use action words in the first sentence of the reply card and restate the offer in the body copy.

#3

Lump Mail is a great way to get an in for any prospect, potential client, or customer because they want to know what is inside. They want to know what the lump is and love to respond if it is a free gift.

Lump Mail

·         Use physical objects in the mailing.

·         3-D pop-ups, and other gimmicks.

#4

Make the offer scarce. Make it a once in a lifetime opportunity they can’t miss. This ensures they will at least think twice about it. And at most buy 3x as much for the value. Creating a possibility of a lifetime customer.

Create Scarcity

·         Urge her to act now . . . by putting a time limit on the offer.

o   General – in 10 days, but hurry—supplies are limited, the time to buy is before tragedy strikes. Not after.

o   Specific – Actual date 10 days from now

#5

The envelope can matter more than anything else. Because even if you have the best copywriting in the world, with the most perfect mafia offer, and everything else. It is worthless if they never open the envelope.

The Envelope

·         Outer envelope

o   Resemble an invoice, telegram, or other “official-looking” document.

o   Use a plain outer envelope with no copy, not even a return address.

o   Envelopes addressed with labels are effective

o   Use titles if no names, print a description of the person

o   Use A preprinted postage permit or postage-metered envelope

o   A separate letter and brochure does better than a combination letter/brochure

#6

The last thing to remember when writing your sales copy for direct mail is to include these tired and true techniques to get the most responses. The more you use the better as each works on different types.

The Letter

·         Use a P.S. in the letter to restate the offer or reemphasize a sales point

·         Guarantee the offer. When you sell by mail, make a money-back guarantee good for 15, 30, 60, or even 90 days.

·         When you are generating leads, tell the prospect that he’s under no obligation and that no salesperson will call (unless he wants one to).

·         Letters with a lot of “bells and whistles increase response from low and middle-class

·         Form letter with a headline works as well as their name and address typed in by hand.

·         Avoid intimidating, legal-type wording

6 Comments

Top 10 ways to write a speech and Increase your Influence

10/9/2014

10 Comments

The 10 Things you don’t know about writing Speeches

How to write a speech?

Speech writing is an art in and of itself.

Due to the fact you are not writing to read, but writing to be spoken.

Because of this, you have to know these fundamental figures…

Average speaker - speaks 100 words per minute

20-minute speech - 2,000 words long (Eight double-spaced, typewritten pages).

Best length of time - 20 minutes

20 minutes is the opitmal speech time as any time after is considered long-winded, and any time before is not enough time to portray fully what you want to say. Therefore 20 minute keeps them from being bored, but not wanting more.

But how do you write the perfect 20 minute speech?

Doesn’t sound hard but you have to consider these 10 things…

1. Find out What the Speaker Wants to Say

Interviews with the client reveal the basic thrust of the speech and provide most of the facts. Information gaps can be filled in through library research or by browsing through the client’s private files on the subject.

2. Know Your Audience

Learn as much as you can about the group you’ll be speaking to. This will help you tailor your talk to their specific interests.

3. Write a Strong Opening

An engaging opening grabs attention and gets the audience enthusiastic about your topic.

4. Then, There’s Humor

Pepper the speech with little tidbits of warm, gentle, good-natured humor. Not big gags, old jokes, or nightclub-comic routines.

5. Don’t Try to Cover Too Much

Break off a little piece of the subject and tell your story with warmth, wit, humor, and authority. Delete trivial information and limit your talk to the important key points.

6. Write in Conversational Tone

Write in a conversational tone. That means short words. Short sentences. Plenty of contractions. Even a colloquial expression every now and then.

Read it aloud. If it doesn’t sound natural, rewrite it until it does.

Use bullets, headings, and numbers to divide the speech into sections.

o Use as pauses for speaker to catch her breath between sections.

7. Keep It Simple

Ideally, your speech should be centered on one main point or theme. Give the listener easy-to-grasp tidbits of information and advice.

8. What About Visuals?

In some cases, visuals can be useful. If you want to introduce the new corporate logo, you must show a slide or a chart; words alone can’t adequately describe a graphic concept.

Avoid Word Slides!

9. Handouts

Do not distribute your handouts until after the speech is over.

A typed or typeset copy of your speech, cleanly reprinted on good-quality white paper

10. Pick a Catchy Title for Your Speech

The title will be used in mailings, flyers, and other promotions aimed at attracting an audience

There you have it.

The 10 ways for a successful speech to build your listening base, customers, or organizational members.

Now go and take over the world with the most powerful tool at your disposable.

The “WORD”.

10 Comments

11 Tips for making money in print...

10/2/2014

8 Comments

11 TIPS FOR WRITING CLEAR COPY

In the world, tips are for the most part, are the most important things to us in any industry. They are helpful in remembering what you need to do as well as the seed to change your thinking, and views to turn your world upside down. Inspiring you to take the next step to your success.

And the best part, they are easy to remember and many times roll right off the tongue. Now here are 11 tips to effective, clear copy

1.       Put the Reader First

Write not for yourself, but others. Unless all they want is you of course.

You have to put the reader first. Not doing so ends in much confusion as they may not know what you know.

This means you could be explaining for 10 pages, but you lost your audience on the 1st page because they don’t understand what you’re saying.

2.       Carefully Organize Your Selling Points

Organize your selling points logically and have them flow from one to another. This helps with communicating and with keeping the audience involved.

a.       Primary headline – main selling point

i.      Sub-Headlines enhance it

b.      Examples –

i.      Make a promise
ii.      How to Fulfill that promise
iii.      And the rest proves the product is everything that the copy says it is
iv.      How to order
v.      And how the price is insignificant to how much value the product creates
3.       Break the Writing into Short Sections

Break up the flow with easy to read and understandable pieces. Having them in this form make it easy for people to remember.

c.       Bullet list points

d.      Break five sentence paragraphs into three paragraph sentences

e.      Make simple sentences

4.       Use Short Sentences

The memory is fickle and remembers best in story-lines and bites. SO feed it small chunks of sentences.

Sentence Chunks Scale:

f.        Best – 6-12 word sentences

g.       Good 14-16 words

h.      Passable 20 -25

i.         Bad - Up to 40

j.        Unreadable – 40 +

i.      Good punctuation to use to break sentences up

1.       -------

2.       …

5.       Use Simple Words

Don’t use big words. People are not impressed, and don’t understand what you are saying.

k.       Use short words in comparison to large words

i.      The shorter the better

ii.      7 and above is too much

6.       Avoid Technical Jargon

Use words only as select people know, and only a select people will know. Not much sense for the rest of us.

l.         Leave the noobs to the geeks, the electrons to the physicist, and the compounds to the chemists

7.       Be Concise

Write the best with the most. But slim it down to what you actually need and what people actually want.

m.    Write with vigor, then apply Occam’s razor to glean the best clarity from your work

8.       Be Specific

Don’t be ambiguous. Vagueness doesn’t tell people anything.

n.      Bullet list your points and give only what matters, and only that

9.       Go Straight to the Point

Go for the jugular. People understand quickly and effectively when you do. As there is not much room for interpretation.

o.      Don’t warm-up with fluff or try to explain background information to the reader in the first paragraph, the reader should know already what your selling

p.      We do this and this and this and that’s why you friggen want it.

10.   Write in a Friendly, Conversational Style

You don’t like monotony. I don’t like monotony. Nobody likes to read monotony.

Don’t force it on others.

q.      Talk like I’m your lost best friend who wants to talk of good old times

11.   Avoid Political Language

Its best to avoid political incorrectness as it promotes emotions in the audience that distort anything else they read.

r.        Be politically correct or you will be in trouble.

So…

Use one or use them all to have clear communication to your prospects and customers. Because no one likes to not understand what someone is saying, especially when you’re trying to sell them something.

8 Comments

The Five Writing Habits Killing your Productivity

9/26/2014

5 Comments

Habit 1: Being a slave to the squiggly line

When writing, do not try to make every word right. Let a few words stay red as you unleash your writing. The reason to let things stay wrong because going back to change every wrong word, interrupts your flow, and makes you have to rethink each time to regain your flow. Letting things stay wrong, and letting the spell checker take charge will free up hours of your time.

Habit 2: Being an ever-ready editor

When writing, do not let your perfectionist take over and continuously rephrase the same sentence over and over, the same paragraph over and over, and even your paper over and over. Waiting until the end allowing yourself to free write, will create greater flow and save more time by eliminating any edits until the end.

Habit 3: Mapping it all out

When writing, do not map out everything you need to write. It forces you to put blinders on your writing, limiting your ability create new ideas, as your stuck trying to fit it to your outline. It’s better to have an idea of where you want to go, but allowing yourself room to expand your ideas, create new ones, and build it into something incredible.

Habit 4: Not paying attention

Another bane to every writer’s existence is not paying attention. Being distracted by everything from emails, texts, knocks at the door, calls from friends, and at worst “the internet”. Not being focused in your writing and gravely effect your productivity as you are unable to write effectively and anything you do write is not your best. Therefore, take the time to escape your home and find a nice quiet place where you can concentrate on your work.

Habit 5: Forgetting to take time out

Another major habit of bad writing is forgetting to take time out while you write to refresh your batteries. Trying to force yourself to write will cause you to drag your writing down more. Take a walk, a swim, or even a step out for a breath of fresh air will allow you to energize your writing again and again.

Understanding that you have these habits is the first step in breaking them. But once you have broken them you will experience an instant increase in your productivity of ten-fold. This will allow you more time to do what’s important and not to write. Like live your life.

5 Comments

Don't make this Mistake on DAY ONE...

9/18/2014

2 Comments

Don't make an "infallible" business plan.

Hello there,

I am here to represent everyone who has ever made a business plan and after the fact had to immediately throw it out the window once everything got started.

Taking us to the main reason we all came for, an ode to why most business plans are a waste of time, energy, and how they are only useful for those who can predict the future.

Now let us begin…

Having worked with a multitude of businesses and worked on countless business plans, I have come to the conclusion that short-term business plans are in general, a waste of time, energy, and money.

And the 3 MAIN REASONS are as followed:

You do not have a crystal ball.

My favorite part is the forecasts of sales and other assumption based numbers. They are my favorite because so many people fret and frustrate themselves over getting the numbers right, and in just the first quarter, their numbers were made of wishes and dreams, not facts.

Leading to my favorite statistic:

Unmanaged Index Funds beat Most Finance Managers.

2. You cannot assume anything.

I don’t know how many times I have built an entire business plan based on false assumptions. The hours spent pining away at every detail to come to the realization that the foundational assumption is completely wrong.

The fun I have trying to salvage parts of the original business plan. Remembering how smart I felt as I planned for each minute problem. Realizing that what I assumed to be problems weren’t and what I assumed not to be problems brought the plan to shambles.

3. You have better things to do, and the market won’t wait for you to do them.

In working on business plans, I recognized I should be doing something else. I should be networking, getting clients, moving with the market instead of trying to fit it to a 30 page plan. A 30 page plan that the market just loves to eat, chew, and spit back up for entertainment.

However...

The ONE REASON you should have an evolving business plan with basic outline.

A business is an experiment. And as an experiment, it must be tested again and again for desirable results.

Otherwise, it may sputter out and die. Or. Implode in a very interesting way.

Therefore, research enough to have an idea of what you're doing. Experiment to find the right combination that works for the market. And turn on the heat when you find the things that do.

Take it from me.

Save a few days or weeks on trying to create the perfect plan.

Instead, make an imperfect one and fill in the blanks as you go.

2 Comments

Lack of Posts

9/12/2014

2 Comments

Hello everyone,
I apologize for my lack of posts recently, but things have been too hectic for me to give you desirable content worth posting.

I will resume next week on Sept 18.

And I will have the dynamite content you have come to expect.

Cheers my friends,

L. Thomas

2 Comments

5 ways to get PAID!

8/28/2014

3 Comments

5 ways to get PAID!

Welcome to the FIVE WAYS to get paid.

If you have ever been interested in making money, then you are in the right place.

Now just exactly how do you get paid, get paid right, and more importantly, get paid again.

All you have to do is follow a few tested techniques that are fundamental in nearly every situation.

And we start with...

#5: Enhance people’s lives by creating value
·         Valuable Relationships (Enjoy your Company)

o   Create relationships that others value through combined prosperity, mutually gratifying amity, and general goodwill (People love to pay people they like.)

·         Valuable Advice (Mentorship)

o   Be there for people in their times of need. Give advice and guide them through the angles. Everyone needs someone sometimes.

·         Valuable Service/Work (Solve Problems)

o   Use your business not to sell people stuff, but help them solve problems.

·         Value (Make/Save them Money)

o   Help others make money or save money, and they will let you share in the spoils.

#4: Reward and Appreciate Customers
Customers are the lifeblood of your business.

In good times and bad, customers can support you. They are what makes your business run.

They are the people who grow you, the people who tell their friends about you, and the people you create value for.

Treat them well and they will return the favor. Which is why the #5 way to get paid is to reward and appreciate your customers because without them, you are nothing.

And the best ways to maintain those business to consumer relations is to keep them engaged with your business and appreciate them.

Ways to keep them engaged…

101 Ways to Engage Your Customers to Build Ultimate Brand Loyalty from mplifyr

Ways to appreciate them…

·         Reward your customers by paying them for any work they do for you such as loyalty, referrals, and becoming a champion for your business.

o   This can go as far as having a loyalty program where you give prizes, merchandise, and discounts on future service and products.

o   And soft techniques such as Thank You Notes, Gifts, and shows of appreciation such as a follow-up phone calls, emails, and favors

·         Ensure the quality of your work and your products

o   If there are any errors in those things, do not hesitate to fix it by any means necessary, especially if they pay extra for it

·         For even more ways to keep them happy:

o   http://www.helpscout.net/25-ways-to-thank-your-customers/

#3: Build Relationships by Appreciating Others
If customers weren't important enough, business cohorts are just as well. Suppliers, Advertising Partners, Sponsors, and any number of people who help your business sometimes without ever even using your products.

Ways to keep them engaged…

·         Involve them in business events, if going to a large event, invite them, having a seminar, let them come.

o   Invitations to places where they can expand their business, meet new contacts, and learn something new is always a good way to keep them engaged

·         Keep them up to date in your business happenings. Let them know if you are unveiling a new product or service

o   The more they know, the easier it is to sell you as a referral

·         Refer them information that is useful to their daily lives.

o   Make their lives easier by giving them the information that pertain to their interests and they may need

Ways to appreciate them…

·         Create goodwill with others in your business such as complimentary servicers (graphic designers, etc.), your suppliers, and partners

o   Refer them people to their products or cause and they will do the same

o   Wine and Dine them to show your appreciation and support of what they do

·         Having a large network of supporters allows you options in good times and bad

o   Stay in contact, remember birthdays, special events, and more

o   Always have a way to go that extra mile to show you care

#2: Reward and Appreciate Employee
In any business that relies on employees, it is always best practice to treat them well and have active ways to engage them in your business. As the old saying goes, happy/engaged employees don’t sabotage your business.

In appreciating and rewarding employees, it takes advantage of the Pygmalion Effect: The Power of the Expectations. This Effect occurs when your expectations of an outcome help to make those expectations become true.

So many times the expectations of your employees directly relate with their success. Therefore you have to keep them engaged and appreciated. This will help your Employees become successful, your business, and in turn, you will be successful.

Ways to keep them engaged…

1.    Give them a Tour. Take your employees for a tour of one of your vendors or suppliers' facilities. It’s a cool way to learn more about who you work with, and can be as fun as a field trip was in grade school days.

2.    Give them a Way Out. Let your employee ditch one project they like the least, and you do it yourself instead.

3.    Adult Education. Pay for one adult education class of their choosing. Maybe Cooking, Yoga, or Something else of interest.

4.    Take them to Dinner. Take them and their family to dinner. Make it a nice restaurant of their choice.

5.    Training and Conferences. Provide training opportunities to employees, or send them to an annual conference they’d enjoy.

6.    Training Videos. Put employees in your training videos. This gives them exposure to the rest of the company and gives them a day to shine.

7.    Talk About Anything. Converse with your employees. Ask them about Life, What they enjoy, and get to know them as people. It shows that you care.

8.    Time. Give the gift of your time and attention. Offer to mentor or coach employees

Ways to appreciate them…

1.    Flexible Hours. Let your team work when they want to work. The flexibility can be worth a lot more than cash. Maybe they won’t need daycare services for their child, for example, if they can make their own schedule.

2.    A Thank You Note. Saying thanks about something specific may be the ultimate reward. If you do it selectively yet authentically, a thank you note may be pinned above your employee’s desk for years.

3.    Massage. Have a massage therapist come to your office for the day and give every recognized employee a chair massage. A chiropractor isn’t a bad idea either

4.    A New Chair. Many employees sit for at least eight hours a day. Reward their exceptional effort with a new comfortable, supportive chair.

5.    Acknowledge Employees in Meetings. When an employee has a good idea, performs above and beyond, secures a big win or account, or does something worthy, acknowledge him or her by name in meetings.

6.    Know everyone’s Name. Learn everyone’s name and use it. Say, “Thank you, Carol,” not just “Thanks!” People love to hear their names, so use them and use them often, especially when acknowledging their efforts and achievements.

7.    Close Early or Open Late. Close down unexpectedly early one day and give everyone the afternoon off. Or, open half a day later after a holiday like St. Patrick’s Day.

8.    Show Respect in Everything You Do and Say. All your hard work and appreciation of an employee can be destroyed in an instant if you yell at them, disrespect or belittle them in private or public. They won’t remember the 100 times you said you appreciated them. They’ll remember the one time you didn’t. Bite your tongue, smile and always show respect regardless of your personal feelings.

#1: Leverage it.
Once you have all this goodwill and powerful relationships.

Use it.

Leverage it to get people excited about what you do, and grow your business.

In fact, record everything as it all can be utilized as marketing.

o   Help a customer have a great day. Use as a Promotional video.

o   Bring a partner to your seminar. Interview him to see what he learned.

o   Appreciate an Employee’s Charity. Use the video at your next conference.

o   Take a tour of a supplier. Use as a Training video.

Without leveraging everything you do. You are missing opportunities to get paid.

You are missing bigger and better opportunities to get paid.

And to use that to give back to those who got you paid. Your Partners, Customers, and Employees.

There you have it...

The FIVE WAYS TO GET PAID.

All involving creating value for others and ensuring they are satisfied.

Because no one likes to do business with people they don’t like.

3 Comments

Techniques of the Week: Episode 5

8/25/2014

5 Comments

Power of "Free" Things

Greetings,

This is my fifth iteration of “Techniques of the Week” which is an ode to simple writing and marketing techniques that can be used immediately with measurable results in the Before, During, and After of your sales process.

Today, the Before, During, and After will instead be After, During, and Before. Which is not actually that exciting as During has not moved.

With that said, let’s be off…

The After – The 9 Word Email

Many times, you have many prospects who show interest in your product or service and somewhere along the way of them making a purchase, they got sidetracked. Usually, silly YouTube videos on Facebook, shiny objects, or the bustle of life.

When this happens, it’s best to get their attention back without trying to sell them something. As a hard sale may do more harm than good. In this situation, you need to be armed with the simple, but sweet, 9-Word Email. With this powerful tool, you can easily gain the attention of those customers who peaked interest, but didn’t stick.

Now…

How it works
Essentially the email…

· Is 9 words

·         Does not try to sell anything

·         Asks a Yes or No Question

·         Is intriguing enough that the prospect responds

·         And is personal enough as it appears that the email was sent just for them

For Example…

Hello friend,

1.       Are you still interested in doing business with us?

2.       Have you found someone else who does “Your Service”?

3.       Just catching back up with you, are you busy?

With the 9-Word Email, watch those thought-lost prospects come back more interested than ever.

9 word Email – I saw that you missed my last email, but I was wondering if you were still interested in “X”.

The During – Funnel Method

The During piece of today’s Techniques of the Week is the Funnel Method of Advertising and a unique customer experience that they can’t get anywhere else.

In the Funnel Method, you have many different avenues and approaches to your products. Each tailored to the different sectors of customers who enjoy your products. The way a sales funnel works is that you have an entire system of advertising from email, mail, and others that is automatically and regular sent to your prospect. The difference is that each funnel targets different customer types based on their occupation, interests, personalities, tastes, and any other discerning characteristics. This helps increase your sales by “personally” knowing your customer and providing for their needs and wants.

For example, you have services for both business people, technical professionals, and the regular consumer. For each you have different marketing and strategies. You need different ways to reach each and funnel them through the appropriate marketing.

This can be done using…

Self-Assignment – on your website, have separate parts of your site that cater to each of your specific sectors and ask which sector they belong when they first visit. This lets them self-assign themselves into the appropriate funnel

Specified Info-products – have Info-products on topics of interest for different customer groups to intrigue them into signing into the appropriate Advertising Funnel. This is useful in that people self-assign themselves and allows your advertising to do its work.

Logical Assignment – logical assignment is where you or your automatic systems place certain customers into a sales funnel by collected data (Business Owner Mailing List), the advertising that attracted them (Professional Trade Magazine Ad, etc.), and other none self-assigning strategies.

Isolated Targeting – having data on your customer allows you to put known customers into the appropriate funnel (Through Surveys and Opt-Ins). This can include putting the appropriate funnels in the appropriate places to pick up your specific customer (like running a Trade Ad in a Professional Trade Magazine).

Funnel Method – Funnel people into different levels of your advertising and product lines.

The Before – The Power of FREE STUFF

In the Before of your sales process. The most powerful thing is the promise of something free. From services to products and everything in-between.

This can be anything from…

·         Free samples – free service and free products customized to niche

o   Let them see if they like what you offer in small samples

·         Free Trials – let them see the benefit of your product immediately with no strings attached

o   Helps facilitate a lifetime customer as they will see the value of your product in using your product

·         Free gift – Give away free service or gift to indebt customer to you or be able to show your stuff off. Before, during, and after.

·         The “Bonus” Gift – Have someone pay for your product and instantly provide them with a limited time free bonus gift.

o   Bonus #1 = Get subscribed to our email drip

o   Free Ads or Ad Space

·         Free Product if you signup – Generate a customer list by promoting a free newsletter or consumer guide to educate consumer on product

Free Stuff – Give away to success! Free stuff here, Free stuff there! Free stuff everywhere!

And with that, you now have 3 more ways to start making more money today. Do let us know about your success with these techniques or techniques of your own that allowed you to succeed.

P.S.

My vacation in Taiwan has affected my ability to post my blog on schedule this week. For my failure, I am giving away a free 15 page info-product on creating your marketing business (6.99 value).

5 Comments

Animation? Smanimation?

8/14/2014

7 Comments

Make animation simple. As simple as a bug on a flower. Simple Simple.

We have an amazing idea for an animated short video. We think it would completely set us apart from our competition and promote our business in the process!

It could be HUGE for our company!

But we don’t know how to animate…

How do Animators create 2D/3D projects?

How will they take our idea and make it a reality?

How does one get it to work from IDEA, DEVELOPMENT, and to DEBUT.

Well here is the inside scoop.

PRE-PRODUCTION

This is the FIRST and MOST CRITICAL part of the process.

This is where animators create the Visual Layout of your video.

The animator storyboards, mapping out how each shot and scene will play out.

Then model sheets are prepared to capture every expressions your characters may have.

Once concluded, it off to the Pre-Visualization Department to get the first mock-ups of the animation, called ANIMATICS.

A moving visual sketch that lays the groundwork for….

PRODUCTION

With the help of Layout Artists, 2D/3D versions of your story are mapped out. The animation is roughed in and given to the Animators to begin work. Directly working with the director to get the best camera angles, shot designs, and composition of the scenes with props and character models prepared.

Next moved to Modelling where things start taking shape. Where two types of Modelers get to work. One sculpting the figures and forms of the characters in a free-form style. And the other who works industrial to craft the hard edged pieces, like weapons, props, vehicles and buildings. Essentially, taking the 2D story and make it come to life in the 3D world!

Then a huge team of Art Directors, Visual Effects Supervisors, Animation Supervisors and Technical Animators work together and create a Skins for all the rough skeletal mock-ups with figures and scenery.

Then returning to the Modeler for details of facial expressions, muscle tone, and tension.

With that it is ready for paint! With the Texture Paint Departments, where all the models are prepared for Animation and Rendering. Giving all figures, objects and props they need, down to the tiniest detail!

Once complete, LIGHTING sets the mood and and polish of a finished product. With Lighting Artists placing and manipulating lighting for maximum impact.

Then everything gets RIGGED. By Animators adding bones to the characters to show movement.

And finally… they ANIMATE! Through motion capture and digitized images, the effects teams add scene detail and fills in the important background details that make a scene look real and in motion.

POST-PRODUCTION

Once filming is complete, editing and splicing begins.

Where images are com-posited to form final shots. Sound is edited. And crafted together to provide you a finished product.

And there you have it.

The process is an art-form. An art-form of many artists collaborating to bring your ideas to life.

7 Comments

Social Media Success is as simple as avoiding the Gate to Nowhere.

8/6/2014

8 Comments

This.
This is the gate to nowhere.
This is where we find ourselves whenever we take actions that lead to a dead-end.
You kind-of knew it would end that way, but you tried anyway just to make sure.
Ensure you don't end up like this...

Don't find yourself at the GATE OF NOWHERE. Get your Social Media Rolling Now.

Customer:

Twitter. Facebook! Instagram!! Pinterest!!!

I keep reading if I don’t market my company on social media, it will make or break my business.

But which ones will actually help me the most?

AND, more importantly, will I spend all of my time managing all of these separate accounts?

There are so many options and my head is full of unanswered questions.

It seems like there are new social media platforms popping up. Every. Single. Day.

I am totally overwhelmed…

Announcer:

Does this sound familiar?

Being overwhelmed by trying to learn every new Social Media Platform?

There is no need to run around like a madmen, trying to be on every platform, trying to reach every person in every way.

Instead of trying to be subpar on several different platforms, why not focus and be the BEST on just one. Especially, the one that meets YOUR specific business goals.

You don’t need to spend all of your time managing every individual platform. That’s just wasting valuable energy and resources.

Why not just to get the word out about your first-class services?

Then Try Twitter! A microblogging site where you update periodically throughout the day. And make it a team effort while you are at it. By getting everyone on staff involved in posting updates. Tap into the creative energy in your office and get your wittiest people to add character to your company through clever tweets!

Because people love to follow and retweet People with Character!

But if sending posts everyday about everything you do isn’t your thing, there are many more options for you.

Facebook is a staple for millions of people worldwide is you to connect with clients and fans and post updates of your company, without the rapid extent of Twitter or Instagram.

But the best part is…

Do you want to find all the people interested in your product or service?

Well with Facebook’s powerful advertising program you can easily find people by any interest you can think of.

But if you’re not interested in jumping through the many hoops to get on someone’s Timeline then give Google Plus a go.

Although Google Plus is fairly new to the game it is quickly growing and perfect for any business. With a combination of Gmail, G-Calendar, G-Docs, G-Hangout, and more. You can easily run your entire business online through Google. Accessing it anywhere and everywhere through your phone’s Google Android.

But if your business is has many visually interesting thing to share or a virtual storefront to show off your wares, then Pinterest is for you.

Pinterest is a great way to connect and share products, personal project ideas, recipes and a multitude of other interests that can be organized by topic or theme. If your business is more design or food oriented, it could be a great supplement to your website.

Once you know exactly which one is the best for you.

Just sit back. Relax. And grow your media presence.

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