The world of marketing has been turned on its ear.
Because consumers now have every option available to avoid traditional marketing.
Having been bombarded with advertising for years, most consumers now “surf”. Promptly ignoring magazine articles, online banners, and the billboards littering the streets.
They record their favorite shows on DVRs, fast forwarding through commercials or avoiding television altogether by streaming it directly online.
Even, going as far as downloading online applications like Ad Block Plus to thwart any attempts by marketers to reach their eyes.
Thus consumers know what they want and how they want it.
Making Content. King.
Content is KING!
Fast growing, content marketing is becoming the leading way for marketers to reach their audience.
By instead of using traditional ways of propping ads next to content people want and forcing them to look at or sit through them for the ultimate prize.
You intertwine your marketing into the content consumers want.
Enshrining yourself as an industry expert and producer of valuable content.
Making them come back again and again.
Why video content will make you KING!
And there is no better way today to present your valuable content and boost your bottom line than through Online Video Marketing.
By making videos about specific topics from your treasure trove of articles and other materials you have about your business. You can turn them to 2-5 minute videos and distribute them to various video-sharing websites like YouTube for their 15 minutes of fame.
Easily setting yourself apart from the crowd.
First off, video brings a “wow” factor to online marketing. Adding punch that catches the eye and stimulates viewers in a way that text cannot. Instilling your marketing message and making your company memorable.
Second, in fact, video marketing is more affordable than it has ever been with improving technology. Using video to portray your company in the light you want. Making it so easy now to put a face to your brand. A face that people get to know. That they will trust and respect.
Third of all, video marketing allows you to convey complex information, clearly, and in a way that people easily understand. Because everyone loves to see a demonstration of something being done than it being described in words. As no one likes an instruction manual without pictures.
And finally, videos are much more likely to go viral. If you produce buzz-worthy content, you can easily become the internet’s next big sensation. With viral sharing comes more eyes on your marketing message and your business as whole. Even riding the wave to nationwide exposure and maximum profit.
Understanding what to do is only half the battle, now execution is key.
You need to figure out a whole mess of things to properly prepare to create your own video content.
And if you want to know what that mess is... fill below for your own video marketing kit!